In the News

Tiffany Perkins-Munn, Ph.D., J.P. Morgan Chase Head of Data and Analytics, Joins the CDO Magazine Global Editorial Board

(US and Canada) We are pleased to welcome Tiffany Perkins-Munn, Ph.D., to CDO Magazine’s Global Editorial Board. Perkins-Munn is on a mission to bring research, analytics, and data science to life. Her doctorate is in social-personality psychology with an interdisciplinary focus on advanced quantitative methods. Numerous lectures on psychology, statistics, and their real-world applications have been devoted to her insights.

As Head of Marketing Data and Analytics for the Data and Analytics organization at J.P. Morgan Chase, Perkins-Munn is adept at solving complex business problems through operational enhancements, enhanced financials, and intuitive recruiting. She has forged robust relationships across corporate spectrums over the past two decades, becoming one of Merrill Lynch’s Top 10 Global Innovation Finalists.

Tiffany Perkins-Munn Appointed Head of Data and Analytics for JPMorgan Chase's Connected Commerce Business

(US and Canada) Tiffany Perkins-Munn has been appointed to a new leadership role as the Head of Data and Analytics (D&A) for JPMorgan Chase’s Connected Commerce division, marking another significant milestone in her career with the company. This new position builds on her extensive experience within the organization, where she previously served as Head of the Data Science team for the Private Bank in Asset & Wealth Management Marketing and most recently as the Head of D&A for Chase Marketing.

In her new role, Perkins-Munn will lead efforts to integrate cutting-edge fintech and AI/ML technologies aimed at creating seamless and connected consumer experiences. She is excited about the opportunity to drive innovation at the intersection of finance and technology, using data-driven insights to shape the future of commerce.

Part 2 of 3: CDO Magazine - Lydonia & JPMC Interview with Tiffany Perkins-Munn, JPMorgan Chase & Co.

In this insightful discussion with Dr. Tiffany Perkins Munn, Managing Director and Head of Data & Analytics at JPMorgan Chase, we explore best practices for privacy and data security in financial services. Dr. Perkins Munn shares essential strategies on building robust data governance frameworks, data minimization, and encryption practices to ensure compliance and protect customer data. The conversation also covers personalization at scale and fostering a transparent partnership with consumers to improve trust in data use. Learn key steps to maintain secure, compliant, and effective data-driven strategies in today’s digital landscape.

Part 1 of 3: CDO Magazine - Lydonia & JPMC Interview with Tiffany Perkins-Munn, JPMorgan Chase & Co.

In this video, Lydonia chats with Dr. Tiffany Perkins Munn, the managing director and Head of Data and Analytics for JPMorgan Chase Marketing. Dr. Perkins Munn, a recognized leader in data innovation, serves on the editorial board for CDO Magazine, was awarded the CDO Global Data Power Women Award, and has been named one of the top 100 most influential people in data by Data IQ.

We explore the complexities of data management in the age of AI, from data cleansing to practical strategies for tackling data quality challenges and enhancing customer insights. Don’t miss this deep dive into data strategy and how AI can transform business processes.

Unstructured Data Strategy: Lessons from Real-World GenAI Use Cases

As data leaders, unstructured data represents one of the most significant opportunities to create competitive advantage in 2025.

Panel of experts dive into real-world Gen-AI use cases and share strategies they’ve been using throughout 2024 to unlock value from unstructured data. Tune in as they explore practical approaches to overcoming integration hurdles, dealing with bad data, ensuring data quality, and prioritizing assets to scale initiatives—all while optimizing resource allocation for maximum business impact.

Financial Services and Insurance: Driving Tomorrow’s Data Science Trends

Last week Domino celebrated data science innovators driving breakthroughs in health and life sciences. This week we announce a new slate of innovators in the Financial Services and Insurance edition of the Data Science Innovator’s Playbook, available now as a free download. As before, each of its top data science innovation leaders in the financial services and insurance industries share insights on their work, careers, and the data science profession. The playbook includes seven profiles, the first being of Dr. Tiffany Perkins-Munn.

Meet Dr. Tiffany Perkins-Munn at JPMorgan Chase & Co.

Tiffany Perkins-Munn, Ph.D. is Managing Director, Head of Marketing Data & Analytics at JPMorgan Chase & Co. She’s also an ANA Educational Foundation Board Member, one of CDO Magazine’s 2021 & 2022 Top 100 Global Data Power Women, and one of Data IQ 100’s 2022 Most Influential People in Data.

AIconics Innovator of the Year 2021 shortlist: Solutions implementor

The shortlist for the world-renowned AIconics award has been announced today. You’ll find the full list of nominees below. Voting is open now – head here to cast yours.

The winner will be announced at The AI Summit New York, December 9 on the Digital Transformation Acceleration Stage.

The AIconics are a highlight of the upcoming event, with the winners announced to a passionate audience of AI experts and Fortune 1,000 companies.

Chair: AI Implementation Track – How to scale AI implementations for businesses, The AI Summit New York, 10th of December 2020

🚀 #MLGeeks: The AI Summit 🤖 is happening this week in (virtual) #NewYork. Feeling humbled & excited 😌 to Chair the AI Implementation Track: How to scale AI implementations for businesses?

Super stoked to have Cedrik Neike – Siemens opening & shaping the importance of:
👉 trustworthiness, reliability, and robustness in #IndustrialAI – Siemens Industry
👉 consulting, co-creating end2end together as partners – Siemens Advanta Consulting
👉 energy efficiency & sustainability – Siemens Infrastructure
🤟

A Data Scientist Walks Into a Bank

How do banks get to know their customers?

Tiffany Perkins-Munn (Ph.D. ’03, Psychology) has been formulating solutions to this question for the past 15 years.

This month, she joined BlackRock, the world’s largest asset manager, as global head of decision sciences to build the firm’s new decision sciences team — a groundbreaking initiative that fuses analytics with artificial intelligence, natural language processing, and machine learning. Taken together, these disparate sources of data can present a powerful, holistic view of client behavior.

Tiffany Perkins-Munn, Data and Analytics Executive, J.P. Morgan Chase

What has been your path to power?

With agility that transcends traditional marketing, Tiffany Perkins-Munn orchestrates aggressive strategies to identify objectives, expose patterns and implement game-changing solutions. As the head of data and analytics for the innovative CDAO organization at J.P. Morgan Chase, her knack involves unraveling complex business problems through operational enhancements, augmented financials and intuitive recruiting. After over two decades in the industry, she consistently forges robust relationships across the corporate spectrum, becoming one of the Top 10 Finalists in the Merrill Lynch Global Markets Innovation Program.

Dr Perkins-Munn earned her PhD in social-personality psychology with an interdisciplinary focus on advanced quantitative methods. Her insights are the subject of countless lectures on psychology, statistics, and their real-world applications. As a published author, coursework developer and dissertation committee chair, Tiffany still finds time for family and hobbies.

Innovation Through Analytics Within the Enterprise with Dr. Tiffany Perkins-Munn

What’s more sexy: analytics or innovation? What about combining them! That sounds great, and Thomas Davenport would be so proud if you pulled it off, but the reality is that the idea of innovation through analytics is one thing, while the reality of making it happen is another thing entirely. Dr. Tiffany Perkins-Munn, Head of Marketing Data & Analytics at JPMorgan Chase & Co., joined us for a discussion on the subject! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Secrets of Data & Analytics Leaders

It’s not easy being the head of data & analytics at a large organization. You must align a large team across multiple disciplines; you must deal with oodles of legacy systems and tools that hamper innovation; and you must deliver business value fast to keep executives at bay and your job intact. You also need to recruit dynamic managers who can push the envelope while meeting operational objectives. And when you falter–which you inevitably will-you have to rebound fast.

No one knows these lessons better than Tiffany Perkins-Munn. She currently runs a 275-person data & analytics team at JP Morgan Chase that consists of data engineers, data scientists, behavioral economists, and business intelligence experts. She thrives on versatility, having earned a Ph.D. in Social-Personality Psychology with an interdisciplinary focus on Advanced Quantitative Methods. Building on this foundation, she has accumulated vast experience in the art of managing data & analytics teams during her 23 years in technical and managerial roles in the financial services industry.

Tiffany Perkins-Munn: Data Benefitting Everyone

Tiffany Perkins-Munn (@tperkinsmunn) is an award-winning data science leader. As the Head of Data and Analytics for the innovative CDAO organization at J.P. Morgan Chase, she leverages her expertise in everything from machine learning, AI, and data-driven decision-making to help companies implement cutting-edge customer experiences in everything from marketing, to operations, to finance.

We discuss how gathering and using data benefits companies, businesses and the general public, and how companies using data science creates a more beneficial relationship with consumers.

We also talk about data literacy and how we as the general public can better understand this world and also arm ourselves for privacy if we want to.

The Secret To Data-Driven Marketing — With Tiffany Perkins-Munn Of J.P. Morgan Chase

With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.

This week in the Modern Customer Podcast, we have Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase. Join us in this episode as we talk about AI marketing, innovation, big data analytics — and how leveraging the power of information can take your marketing efforts from a shot in the dark to a home run.

Tiffany Perkins-Munn - Crawl, Walk, Run - DATAcated Conference May 2021

The DATAcated Conference is a free, virtual ‘data party’ hosted by Kate Strachnyi. This is the third DATAcated Conference – it has an industry focus and covers financial services, healthcare, energy, retail, sports, and food & beverage.

Making Money with Data Products | Vin Vashishta from V Squared, & Tiffany Perkins-Munn from JPMC

Vin Vashishta is the author of ‘From Data to Profit’ (Wiley), the playbook for monetizing data and AI. He built V-Squared from client 1 to one of the oldest data and AI consulting firms. For the last eight years, he has been recognized as a data and AI thought leader. Vin is a LinkedIn Top Voice and Gartner Ambassador. His background spans over 25 years in strategy, leadership, software engineering, and applied machine learning.

Dr. Tiffany Perkins-Munn is on a mission to bring research, analytics, and data science to life. She earned her Ph.D. in Social-Personality Psychology with an interdisciplinary focus on Advanced Quantitative Methods. Her insights are the subject of countless lectures on psychology, statistics, and their real-world applications.

Monetizing Data & AI | Vin Vashishta from V Squared, & Tiffany Perkins-Munn from JPMC

Everything in the world has a price, including improving and scaling your data and AI functions. That means that at some point someone will question the ROI of your projects, and often, these projects will be looked at under the lens of monetization. But how do you ensure that what you’re working on is not only providing value to the business but also creating financial gain? What conditions need to be met to prove your project’s success and turn value into cash?

Addressing Change Management in Data & Analytics

You’ve just invested in licenses for your favorite analytics tool, but now what? In this session, Laura Gent Felker, GTM Analytics Lead at MongoDB, Tiffany Perkins-Munn, Managing Director & Head of Data & Analytics at JPMC and Omar Khawaja, CDAO & Global Head Data & Analytics at Givaudan will explore best practices when it comes to scaling analytics adoption within the wider organization. They will discuss how to approach change management when it comes to driving analytics adoption, the role of data leaders in driving a culture change around analytics tooling, and a lot more.

J.P. Morgan Chase’s Dr. Tiffany Perkins-Munn: Self-Service, Digital Transformation, and Omnichannel Customer Service

This episode features an interview with Dr. Tiffany Perkins-Munn, Head of Marketing Data & Analytics at J.P. Morgan Chase. Tiffany has a Ph.D. in Social-Personality Psychology with an interdisciplinary focus on Advanced Quantitative Methods. Her work is the subject of various lectures on psychology, statistics, and their real-world applications. Tiffany coordinates strategies to identify objectives, expose patterns, and implement game-changing solutions.

Critical thinking and forming opinions with Tiffany Perkins-Munn

In this episode, Jason talks to Dr. Tiffany Perkins-Munn, the Head of Marketing, Data, and Analytics for JP Morgan Chase. They discuss the role of critical thinking in data and analytics, how to use critical thinking to move from vision to outcome and if critical thinking is a skill that can be learned. Tiffany shares her brilliant experience and Ph.D. expertise, the importance of finding a balance between critical thinking and quick progression, and why being willing to question everything through critical thinking can open up to great new ideas and possibilities.

Tiffany Perkins-Munn

Tiffany Perkins-Munn, Ph.D., Director, is the Head of Client Analytics & Insight for Global Marketing. She is a member of the Global Marketing Executive Committee.

As Head of Analytics & Insight, Dr. Perkins-Munn is responsible for creating a leading-edge marketing analytics function and platform for data and advanced analytics (including ML, AI, etc.) that will uncover and illustrate key business insights through the power of a data-, analytics- and measurement-driven marketing.

Dr. Perkins-Munn previously served as Global Head of Client Analytics for J.P. Morgan’s Private Bank in Asset Management where she led a team of data scientists, data engineers, statisticians and digital analysts toward the goal of using client data more impactfully to increase product penetration among clients and to convert prospects into clients. Before JPM, she led similar teams at Merrill Lynch and Morgan Stanley that conducted analytics and uncovered insights to reduce cost, mitigate risk, improve client service, and maximize profitability.

CREATING AGILE DIGITAL TRANSFORMATION

“Creating Agile Digital Transformation” How Learning to be more Agile Helps Drive Digital Transformation Forward
A FIRESIDE CHAT WITH SPEAKERS:
TIFFANY PERKINS-MUNN

BLACKROCK
and

FRANCESCA DALLA-GIOVANNA

DEUTSCHE BANK
.
Moderator Kathy Murray, Tech Up For Women