About

About Tiffany

Tiffany Perkins-Munn is a social-personality psychologist and data scientist who leads data and analytics for one of the world’s largest financial institutions. As the Head of Data and Analytics (D&A) for J.P. Morgan Chase’s Connected Commerce business, she brings over two decades of experience unraveling complex business problems through operational enhancements, augmented financials, and intuitive recruiting. Her expertise lies in orchestrating aggressive strategies to identify objectives, expose patterns, and implement game-changing solutions. Tiffany’s ability to forge robust relationships across the corporate spectrum earned her recognition as one of the Top 10 Finalists in the Merrill Lynch Global Markets Innovation Program and a 2025 Global Data Power Women honoree by CDO Magazine—a distinction celebrating trailblazers who drive innovation and redefine leadership in the era of AI.

Dr. Perkins-Munn earned her Ph.D. in Social-Personality Psychology with an interdisciplinary focus on Advanced Quantitative Methods. With a background in advanced analytics, she views data not just as numbers and algorithms but as powerful stories about human behavior, decisions, and potential. Her insights have been shared through countless lectures on psychology, statistics, and their real-world applications.

Throughout her career, Tiffany has dedicated herself to bridging the gap between cutting-edge technologies and the people they impact. By demystifying data and artificial intelligence, she empowers individuals and organizations to confidently navigate the data-driven world. Her mission is guided by the belief that analytics and AI should empower, not intimidate, and her work focuses on making these tools accessible, relatable, and actionable.

As a published author, coursework developer, and Dissertation Committee Chair, Tiffany draws on real-world examples from her career to illuminate the principles of data literacy. Her book is designed to equip professionals, students, and business leaders with the tools to embrace the opportunities presented by data and technology. To complement her work, she maintains this website, where she shares updated resources and examples to support ongoing learning.

Tiffany’s non-linear career path has given her a unique skill set that is virtually impossible to replicate. Balancing her professional achievements with family and hobbies, she continues to champion the transformative power of analytics to reshape lives and industries alike. Driven by a passion for improving the human experience through data, she is a leading voice in the ever-evolving world of data science and technology.